Manufacturing Strategy

MBA622A

3-0-0-9

   
 

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Course Contents

Product and factory life cycle, strategic dimensions of technology, characteristics of job shops and flow shops, learning curve effects, economies of scale, resolution of conflicts between manufacturing and marketing, concept of PWP, design of organization structure of manufacturing divisions, interactions of design department with manufacturing, marketing, service and purchasing. Concept of aligning of manufacturing and the corporate strategy. 

 

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