Sri Vanamalla V

PhD (IISc Bangalore)

Associate Professor, Department of Management Sciences

Research Interest



  • PhD, Department of Management Studies, IISc Bangalore (2010)
  • MPhil Mathematics, University of Madras (1999)
  • MSc Mathematics, IIT Madras (1995)



  • Ranjeet Rajput and Sri Vanamalla Venkataraman "Revenue-Sharing contract with government Subsidy: A case of the Indian sugar supply chain", Computers & Industrial Engineering, 191(2024): 110159

  • Arfat Shabbir Duduke and Sri Vanamalla Venkataraman (2022) "Airline revenue management with preference based flexible products", Journal of Industrial and Production Engineering, Volume 39, Issue 2, pp 128-145

  • Singh, Devendra, and Sri Vanamalla Venkataraman. "Nash equilibrium computation in airline frequency game." International Journal of Revenue Management 13, no. 3 (2023): 166-186.

  • Patare, Saurabh, and Sri Vanamalla Venkataraman. "Strategies in supply chain competition: A game theoretic approach." Computers & Industrial Engineering 180 (2023): 109242.

  • "Sharma, Divya, and Sri Vanamalla Venkataraman. "Strategic control of carbon emissions through taxation in a remanufacturing system." Computers & Industrial Engineering 174 (2022): 108797."

  • Rajput, Ranjeet, and Sri Vanamalla Venkataraman. "A violent market price contract for agribusiness supply chain." Annals of Operations Research 315, no. 2 (2022): 1971-1996.

  • Venkataraman, Sri Vanamalla, Ankit Kaushik, and Siddharth Mishra. "A network group booking model for airline revenue management." Journal of Modelling in Management 16, no. 3 (2021): 861-903.

  • Venkataraman, Sri Vanamalla, and Faiz Hamid. "Incentive mechanism for a sustainable public distribution system." Journal of Modelling in Management 16, no. 3 (2020): 848-860.

  • Mishra, N. and Venkataraman, S.V., 2022. Optimal order quantity in the presence of strategic customers. Annals of Operations Research, 315(2), pp.1871-1894.

  • Sanguri, K., & Venkataraman, S. V. (2021). "Inventory model based upon order criticality", International Journal of Operational Research, 40(3),380-409.

  • Dereje Asfaw & Sri Vanamalla Venkataraman (2020) 'Quantity flexible contract under information asymmetry', Journal of Industrial and Production Engineering, Volume 37, Issue 5, pp 205-214

  • Garg, P.K. and Venkataraman, S.V (2020), 'Pricing strategies under customer recapture in airline revenue management', Int. J. Revenue Management, 11(4), pp 264-276

  • Sri Vanamalla Venkataraman and Dereje Asfaw (2020), "Buyback contract under asymmetric information about retailer's loss aversion nature", Annals of Operations Research, 295(1), pp 385-409

  • Venkataraman, S.V. and Asfaw, D. (2019) ‘Revenue sharing contract under asymmetric information’, Int. J. Operational Research, Vol. 36, No. 2, pp.170–187.

  • Mandal, D. and Venkataraman, S.V. ‘A dynamic programming model for perishable inventory management’, Int. J. Operational Research, Vol. 35, No. 2, 2019

  • Venkataraman, S.V. and Ramachandran, P. (2016) ‘A bargaining framework for the airline alliance revenue sharing problem’, Int. J. Revenue Management, Vol. 9, No. 4, pp.201–220

  • Vanamalla, V. Sri, and R. Parthasarathy. (2010). 'Incentive mechanism to control customer buy-down behavior'. Journal of Operational Research society, Vol 62(8), pp 1566-1573


  • Awarded Prof M.N.Gopalan award for best PhD thesis on OR at Operational Research Society of India (ORSI)-2010.



  • Design of Contracts and Mechanisms for Agri-business Supply Chains with some generalizations, Ranjeet Singh Rajput, 2022

  • A study of supply chain contracts under asymmetric information, Dereje Asfaw, 2017


  • IME602: Probability and Statistics

  • IME605: Operations Research for Management

  • MBA651: Quantitative methods for decision making

  • IME636: Introduction to game theory

  • IME642: Operations Management

  • IME637: Advanced decision models



Department of Management Sciences
IIT Kanpur,
Kanpur 208016

Office Phone: 0512-259-6608 (O)

Email: vanamala[AT]

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