Arun P. Sinha

Fellow in Management (IIM Ahmedabad)

Professor, Department of Industrial & Management Engineering

Research Interest



  • Fellow in Management, IIM Ahmedabad.
  • B.Tech, IIT Kharagpur



  • Arun P Sinha, Arpita Pandey, Beauti Pagging, Harshad D Nimje, & Vijay Kibe, Is there 'Pyramid at the Bottom': Studying a Traditional Micro-Retail Business in Urban India,International Journal of Arts and Sciences Conference, Harvard, Boston, 26-30 May, 2013.

  • Arun P Sinha, Neeraj Agarwal, and Johnson, B2B Advertising in an Emerging Economy: Rational vs. Emotional Appeals, and Gender Stereotypes, 19th International Business Research Conference, Melbourne, 19-21 November, 2012.

  • Arun P Sinha and Rajat Mahajan, An Empirical Study of Business Strategy in Service Firms, International Academy of Business and Economics, IABE-2008 Annual Conference, Las Vegas, 19- 22 October, 2009.

  • Dorendro L and Arun P Sinha, Strategy Process in the Small Enterprise, 12th Annual Convention of the Strategic Management Forum, IIM Bangalore, 27-29 May, 2009.

  • Arun P Sinha and Himanshi Vij, Northern India Call Centre Limited, a case presented at 11th Annual Convention of the Strategic Management Forum, IIT Kanpur, 8-10 May, 2008.


Department of IME
IIT Kanpur,
Kanpur 208016

Office Phone: 0512-259-7782 (O) / 0512-259-8265 (R)

Fax: : 0512-259-7553

Email: asinha[AT]


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