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Shashi Shekhar Mishra

Fellow in Management (IIM Lucknow)

Assistant Professor, Department of Industrial & Management Engineering


Research Interest

 

Education

  • Fellow in Management, IIM Lucknow 2012
  • B. Tech (Plastic Technology) -HBTI Kanpur (2004)

Website(s)

CV

  • Shashi Shekhar Mishra and K.B. Saji, (2013) "The impact of institutional variables in new high- tech product development processes: The moderating roles of perceived risk and project duration", Marketing Intelligence & Planning, Vol. 31 (2), pp.160-178.

  • K.B. Saji and Shashi Shekhar Mishra, (2013) "Investigating the role of firm resources and environmental variables in new product commercialization", Journal of Product & Brand Management, Vol. 22 (1), pp.18-29.

  • Shashi Shekhar Mishra and K.B. Saji, (2013) "Moderating roles of organizational inertia and project duration in the NPD process: an empirical investigation", Journal of Product & Brand Management, Vol. 22 (1), pp.52-64.

  • K. B. Saji and Shashi Shekhar Mishra (2012), "Antecedents and consequences of technology acquisition intent: empirical evidence from global high-tech industry", Journal of Strategic Marketing, Vol. 20 (2), pp. 165-183.

  • K. B. Saji and Shashi Shekhar Mishra (2010). Does New Product Typology Moderate the Technology Substitution to Readiness-to-Design Relationship in New High-tech Product Development Process. Paper presented at the ISBM- Penn State University Conference held at Harvard Business School (USA) during 11-12 August 2010.

 

Office

Department of IME
IIT Kanpur,
Kanpur 208016

Office Phone: 0512-259-6649 (O)

Email: ssmishra[AT]iitk.ac.in

   
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