Jitender Kumar

Sarma, N., Kumar, J., & Kumar, P. (2025). Service quality in homestay tourism: a homestay host perspective. Tourism Review, DOI: 10.1108/TR-07-2024-0563

Kumar, J. (2024). Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm. Journal of Business Research, Vol. 175

Kumar, J. & Chandra, P. (2024). Exploring psychological mechanisms behind tourists’ sustainable behaviours at homestays. Journal of Sustainable Tourism, Vol. 32(12), pp. 2500-2517

Kumar, J. (2022). Psychological ownership towards online brand communities driving brand engagement: a visitors’ perspective. Journal of Strategic Marketing, Vol. 30(4), pp. 355-388

Kumar, J. (2022). Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex. Journal of Product & Brand Management, Vol. 31, pp. 761-779

Kumar, J. (2021). Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory. European Journal of Marketing, Vol. 55(4), pp. 969-994

Chandra, P. & Kumar, J. (2021). Linking the medicinal and aromatic plants business to sustainable resource management and economic prosperity: a value chain analysis. Area Development and Policy, Vol. 6(4), pp. 470-482

Chandra, P. & Kumar, J. (2021). Strategies for developing sustainable tourism business in the Indian Himalayan Region: Insights from Uttarakhand, the Northern Himalayan State of India. Journal of Destination Marketing & Management, Vol. 19, Ref. 100546

Kumar, J. & Kumar, V. (2020). Drivers of brand community engagement. Journal of Retailing and Consumer Services, Vol. 54, Ref. 101949

Kumar, J. (2019). How psychological ownership stimulates participation in online brand communities? The moderating role of member type. Journal of Business Research, Vol. 105, pp. 243-257

Kumar, J. & Nayak, J. K. (2019). Brand engagement without brand ownership: a case of non-brand owner community members. Journal of Product & Brand Management, Vol. 28(2), pp. 216-230

Kumar, J. & Nayak, J. K. (2019). Consumer psychological motivations to customer brand engagement: a case of brand community. Journal of Consumer Marketing, Vol. 36(1), pp. 168-177

Kumar, J. & Nayak, J. K. (2019). Exploring destination psychological ownership among tourists: antecedents and outcomes. Journal of Hospitality and Tourism Management, Vol. 39, pp. 30-39

Kumar, J. & Nayak, J. K. (2019). Understanding the Participation of Passive Members in Online Brand Communities Through the Lens of Psychological Ownership Theory. Electronic Commerce Research and Applications. Vol. 36

Kumar, J. & Nayak, J. K. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of Retailing and Consumer Services, Vol. 45, pp. 64-73