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Jitender Kumar
PhD (IIT Roorkee)
Assistant Professor, Department of Management Sciences
Research Interest
Brand Management, Consumer Psychology, Online & Offline Brand Communities, Psychological Ownership, Marketplace Inequality, Homestay Tourism, Sustainable Consumption
Specialization
Marketing
Education
PhD, IIT Roorkee, 2019
MBA, Faculty of Management Studies – Banaras Hindu University (FMS-BHU), 2012
B. Tech., NIT Hamirpur, 2009
Teaching Area
Consumer Behaviour, Brand Management, Marketing Management
Selected Publications
Kumar, J. (2019). How psychological ownership stimulates participation in online brand communities? The moderating role of member type. Journal of Business Research, Vol. 105, pp. 243-257.