Narendra K. Sharma

PhD (Delhi University)

Professor, Department of Industrial & Management Engineering

Research Interest



  • PhD, Delhi University, 1979
  • M.A., Psychology, Delhi University, 1976
  • M.Sc., Physics, Delhi University, 1969



  • Srivastava, K.,& Sharma, N. K. (2013). Service quality, corporate brand image, and switching behaviour: The mediating role of customer satisfaction and repurchase intention. Services Marketing Quarterly, 34(4), 274-291. (Taylor & Francis).

  • Srivastava, K., & Sharma, N. K. (2013). Consumer attitude towards brand extension: A comparative study of fast moving consumer goods, durable goods and services. Journal of Indian Business Research, 5(3), 177-197. (Emerald).

  • Pandey, S.,Sharma, N. K., & Mittal, A. K. (2013). Interactive effect of behavioral and demographic variables on individual investors' search behavior. International Journal of Trade, Economics and Finance,4, 60-65.

  • Mehta, Ritu, Sharma, N. K., & Swami, S. (2012). The impact of perceived crowding on consumers'store patronage intentions: Role of optimal stimulation level and shopping motivation. Journal of Marketing Management iFirst, 1-24. (Routledge; Taylor & Francis Group).

  • Shukla, A.,Sharma,N.K.,& Swami,S.(2012). Website characteristics and website satisfaction: Role of computer self-efficacy. International Journal of Information Systems Management Research and Development, 2 (1), 1-16.


  • UGC Teacher Fellowship.

  • All India Post-graduate Merit Scholarship.

  • Member Society for Consumer Psychology.

  • Life Member Indian Psychometric and Educational Research Association.

  • Life Member Indian Society for Technical Education.



Department of IME
IIT Kanpur,
Kanpur 208016

Office Phone: 0512-259-7622 (O) / 0512-259-8259 (R)

Email: nksharma[AT]

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