Tag Archive | "branding"

Dhak-Dhak gone – time for a new Hero

Thursday, September 1, 2011

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The ‘Dhak Dhak’ image of Hero Honda has touched the hearts of old and young alike across the nation. Also vivid is their association with sports like Cricket, Hockey (Phir Dil do Hockey Ko) and Delhi Commonwealth Games. It has also been the sponsor of TV shows like Roadies and Sa-re-ga-ma-pa. The two automobile giants India’s [...]

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