Archive | May, 2014

From the Editor’s Desk

2. May 2014

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Data Scientist- Both CNBC and The Wall Street Journal call it the sexiest job of the 21st century, but no one really knows what they do or what they work on. In fact there is a joke going around which goes something like this “everyone talks about it, nobody really knows how to do it, [...]

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Building Analytical Frameworks

2. May 2014

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Consumers and organizations create 3.5 quintillion bytes of data daily. In fact, more than ninety percent of data in the world today has been created in the last two years. The data come from everywhere: posts on social media sites, point of sale – are only a few examples. Thanks to affordable connectivity and cloud [...]

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A for Analytics in A for Advertising

2. May 2014

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Ever wondered how TV ads today are becoming more popular on YouTube rather than TV? So how do we decide where to display the ads more? Thanks to analytics for gulping up most of the areas where decisions are being taken based on data available. So that we would know what we are trying [...]

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The Word Cloud in Analytics

2. May 2014

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Analytics – a word that I didn’t have much idea about a couple of years back. Come today, this is something which interests me and a field in which I would like to pursue my career. So what is so fascinating about Analytics? What is it that makes it the toast of the entire business [...]

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QUIZOMANIA

2. May 2014

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1. X was developed at North Carolina State University from 1966 until 1976, when ‘Y’ was incorporated. ‘X’ was further developed in the 1980s and 1990s with the addition of new statistical procedures, additional components and the introduction of JMP. A point-and-click interface was added in version 9 in 2004. A social media analytics product [...]

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Campus Buzz !!

2. May 2014

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The month of March saw an Analytics workshop being organized by Vishleshan – the analytics club of our MBA Program. The event saw speakers like Arpit– Assistant Vice-President from Datawise and G.Bindra– Project Manager from Microsoft speak on the potential of analytics to help businesses and concluded with a two day workshop on SAS to [...]

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