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TIPS FROM TOP- Seminar by Mr. Vikas Aggarwal(National Head Client Servicing Division, IndiaMART)

29. February 2016

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On 8th January, IIT Kanpur IME Department organized a seminar on “Emerging trends, challenges and opportunities in online B2B markets” by  Mr.Vikas Aggarwal from IndiaMart.
IndiaMart is India’s largest B2B market space  with 1.5 million suppliers listed on its website, with around 10 million buyers visiting the online platform every month. Mr. Vikas Aggarwal has been a part [...]

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“From Customer Surveys to Neuro meter”-Mr. Prithvi Raj (Lead, Mobile Insights: Nielsen India)

29. February 2016

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On 29th January, 2016, MBA, IME Department, IIT Kanpur hosted an interactive seminar on “Advances in Consumer Research, Passive measurement, Big Data Micro segmentation and Social media listening” by Mr. Prithvi Raj, Lead-Mobile Insights, Nielsen India. The speaker began the seminar by asking questions on consumer research which the students answered enthusiastically. He updated us [...]

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Workshop on: “Strategic Management” – By Prof Chandra Vir Singh

29. February 2016

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IME, IIT K under the aegis of head of the department, Prof. Rahul Verman organized a 2 day workshop on strategic management by one of the distinguished adjunct faculties, Prof. Chandra Vir Singh during 6th and 7th February , 2016. Prof. Singh, an alumnus of IIT K (Department of Electrical Engineering, batch of 1968) had [...]

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Industry Overview – Indian Retail

5. August 2014

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Retail in India was always a challenge from marketers’ point of view, but the consumers are always spoilt for choice. Consumerism in India is witnessing an unprecedented growth driven by a young and working population, urbanization, rising income levels, favorable demographics as well as growing brand orientation. The Indian retail market which is estimated to [...]

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Building Analytical Frameworks

2. May 2014

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Consumers and organizations create 3.5 quintillion bytes of data daily. In fact, more than ninety percent of data in the world today has been created in the last two years. The data come from everywhere: posts on social media sites, point of sale – are only a few examples. Thanks to affordable connectivity and cloud [...]

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A for Analytics in A for Advertising

2. May 2014

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Ever wondered how TV ads today are becoming more popular on YouTube rather than TV? So how do we decide where to display the ads more? Thanks to analytics for gulping up most of the areas where decisions are being taken based on data available. So that we would know what we are trying [...]

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Prof. Sunil Handa’s Laboratory in Entrepreneurial Motivation (LEM)

30. November 2012

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“Have the end in mind and every day make sure working towards it.”
– Ryan Allis
How often have you read such lines more importantly how often have you understood the real meaning?
After the last workshop as famously known as Laboratory on Entrepreneurial Motivation (LEM), I am sure at least what the above signifies and what it stands [...]

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Pharma industry – an insight in supply chain management

1. February 2012

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ABSTRACT
This article explains how Pharma companies in India are coping up with ever increasing complexity of operations in the midst of strengthening regulatory and inflationary pressures. More than the time tested approaches of implementing standard SAP packages, the author explains how the real need of hour is  to be able to respond to  changes over [...]

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