1. December 2011

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Editorial

“When all think alike, then no one is thinking.”
— Walter Lippman
Dear Readers,
Apologies for not releasing Avant Garde issue for the previous month. But certainly we hope to continue the aspiring  journey of AG with the same vigor and spirit.
The hectic month of end sem examinations taking toll on students life is finally over and the [...]

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1. December 2011

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Sport bill – The way forward

The national sports development bill is a proposal by the Ministry of Sports to bring more clarity and accountability in the manner with which sports and sportspersons in India are handled. In a country with no dearth of talent and ability, sadly the athletes of almost every sport have faced a real lack of transparency [...]

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1. December 2011

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Investor’s chaperon – SEBI

With the rising economy and increasing disposable income at hand and in a bid to save taxes , people are thinking about new ways to invest their money and are exploring various avenues for the same. Similarly the brokerage firms are devising new schemes to lure more affluent clients to invest their money with them [...]

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1. December 2011

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Reinventing business education

“This was true before the economic crisis, but is even true in its aftermath. The world has changed, and with that has changed the security that use to come almost by default with a MBA degree. High-paying jobs are no longer guaranteed to graduates, and the opportunity cost of two years of training—especially for those [...]

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1. December 2011

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Graphic Chipsets Market: an Overview

Summary:
I assisted Frost and Sullivan in analyzing 6 VC-1(Video Format Compliant) Product Categories by assessing the strength of market. This was achieved by segmenting each country and extrapolating available data based on an existing model and Frost and Sullivan’s reports.
VC-1 (also known as SMPTE 421M-2006) is a digital coding standard upon which certain video decoding [...]

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1. December 2011

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A quid pro quo agreement in Marketing

Advent of Embedded Marketing:
The history of television and films is a witness to the fast changes and development that happened to an advertising strategy. Embedded Marketing is nothing new, it is a paid exposure of products on television, films etc which aim to influence audiences without necessarily identifying the sponsors. Besides this, product placement aims [...]

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1. October 2011

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Editorial

Dear Readers,
While the month of September winds up with bitter tragedies of deadly earthquakes and sad demise of Pataudi Jr, October has started with a sense of fear of markets plunging down and  recession hitting the corner of our minds.
To relax our nerves, We, at IIT Kanpur have ended the month of September with IME [...]

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1. October 2011

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The Legacy of Steve Jobs – The Curious Future of Apple after Steve Jobs calls iQuit

There have rarely been occasions in history when one man has revolutionized an entire industry over and over again. Surely there have been myriad innovations in science, technology, arts, literature, sports etc. but there hardly has been a person who has consistently reinvigorated a whole sector for decades. He has been a standout performer in [...]

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1. October 2011

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CAG – The Present Day Lokpal

In a huge democratic setup like ours, where finances for Government’s performance are provided mainly by the general masses in form of taxes, a frequent inspection regarding the correct use of this money becomes a significant process. For these purposes related to all the central and state governments’ monetary transactions, an auditing team is formed [...]

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1. October 2011

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MicroFinance – Current Status and Growing Concerns in India

Executive Summary
Microfinance sector has grown rapidly over the past few decades. Nobel Laureate Muhammad Yunus is credited with laying the foundation of the modern MFIs with establishment of Grameen Bank, Bangladesh in 1976. Today it has evolved into a vibrant industry exhibiting a variety of business models. Microfinance Institutions (MFIs) in India exist as NGOs [...]

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