Venture Capital

For technology based start-up's venture capital is a good option in India .But  it is usually  provided to those that can demonstrate growth potential. Venture capital can be provided by:

• individuals,business angels
• specialist finance houses
• commercial companies/corporate venturing
• Public institutions

SIDBI's ,Incubation centre at IITKanpur is a type of institution for helping ventures in technology.

Most organisations offering venture capital financing will be able to advise you on what is appropriate for your business and how to go about obtaining finance. 

Loans & Overdrafts 

Banks (almost all banks) and Development Financial Institutions (SIDBI, State Financial Instns) give loans for specific business purposes. The  section on SBI Finance gives you information about loans and overdrafts  etc from SBI and will help you to judge their relative merits when considering what kind of financial package might be right for your business.

Other Financial sources are described in this section on Financial Support

Debt Problems 

Debt problems for any business can relate to late payments from customers or problems in paying suppliers due to cash flow difficulties. 

Schemes of government of India exist which help  in such situations .

For more details see Financial Support 

Financial Management

Your accountant can help you set up a practical and appropriate financial management system. 

Keeping your finances on an even keel is a challenge for any business but is essential for its long-term survival. This can be even more of a challenge for under-capitalized small businesses, where sporadic income and late payments coupled with committed outgoings can easily lead to cash flow problems. Good budgeting and sound financial management gives a firm foundation on which to build your business. Your accounting and bookkeeping system is a major factor to sound financial management and should allow you to track actual performance against expectations and provide early warning of any potential financial problem.

These "businesslink" pages will be key guidance for proper financial matters

Sources of Advice and Help

Marketing & finance are often the key to success. A mafai  source of advice will be your accountant. If you don't yet have one, the best way to choose an accountant (or any other adviser) is by recommendation from trusted business friends and contacts. 

Sales and Marketing

Whatever your stage of business development - start-up or growing - good ideas and products alone are insufficient to sustain a business. To be successful, you need a constant flow of new customers and the means to ensure they become loyal and profitable in the longer-term. This means understanding your customers, knowing what they want, need and will pay for.

You need to keep abreast of changes in the market and understand how these will affect your customers. You also need to be aware of what your competitors are doing and find unique ways to sell your own products and services.

Some "business link" pages in this topic area will give you  practical tips on:

• finding, winning and keeping profitable customers
• developing your business by launching new products, entering new markets and starting to export
• planning and using a wide variety of marketing communications, including advertising and PR , direct mail , and, of course, the Internet
• making use of information about your competitors