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Export Promotion Programmes / Measures

Participation in International Fairs/Exhibitions

Exporters from small scale sector are given assistance to  exhibit their products in the International Exhibitions. Expenditure on account of space rent, handling and clearing charges, insurance and shipment charges etc. are met by the office of the Development Commissioner (Small Scale Industries) under one of the plan schemes.

During 2000-2001, O/o the DC(SSI) participated in 7 International Trade Fairs/ Exhibitions. Participation in the named fairs/exhibitions generated large number of Trade enquiries besides certain export orders. It also provided an opportunity to SSI units to display their products in the world market. During 2001-02, it is proposed to participate in 8-9 International fairs/ exhibitions. The basic objective behind this scheme is that SSI units which otherwise are not in a position to display their products may participate in foreign exhibition/fairs so as to promote their exports. Enquiries generated during such exhibitions abroad are disseminated to all SSI units through a net work of field offices of this organisation. This strategy has been found to be successful for exporters from small scale sector in identifying new foreign buyers/markets.

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Packaging for Exports

Training programs on Packaging standards, techniques etc. for exports are organised in various parts of the country. These programmes are organised in association with Indian Institute of Packaging . Basic objective of these programmes is to generate the much needed  packaging consciousness in the industry and to educate  about the  techniques of Packaging.

Barcoding for Exports

A new program has been drawn up with the assistance of EAN India to sensitise Indian exporters about barcoding. Seven  training sessions were conducted in 2000-01 at different locations .

National Awards for Quality Products

With a view to encourage the small scale units for producing Quality goods, National Awards for Quality Products are given to the outstanding small scale units, who have made significant contribution for improving quality of their products. The scheme is being operated since 1986. Winners of National Awards get a Trophy, a Certificate and a Cash Prize  at a well-publicized ceremony.

SSI MDA (Market Development Assistance)Scheme

The scheme offers funding upto 90% in respect of to and fro air fare for participation by SSI Entrepreneurs in overseas fairs/trade delegations. The scheme also provide for funding for producing publicity material (upto 25% of costs) Sector specific studies (upto Rs. 2 lakhs) and for contesting anti-dumping cases (50% upto Rs. 1 lakh) - for individual SSIs & Associations.

Marketing Development Assistance (Ministry of Commerce)

Marketing Development Scheme (MDA) is also being operated by Ministry of Commerce under which MDA is given to exporters through FIEO and Export Promotion Councils/ Commodity Boards to plan their marketing strategy for export growth. Guidelines in respect of single person sale-cum-study tours abroad and participation in fairs/ exhibition abroad have been revised with effect from 1st May, 1999. The revised scheme, is as under :-

                                             i.Eligible activities:-
- One person sale-cum-study tour(s) abroad
- Participation in fairs/ exhibitions abroad.

                                           ii.Eligible exporters :-
- Status Holder exporters namely Export Houses, Trading Houses etc.
They would be eligible to get MDA through FIEO.
- Small Exporters who are not status holders but are eligible to get the Special Import
License (SIL) under Para 11.11 (a&b) of the Hand Book of Procedures 1997-2002.
Such exporters would be eligible to get MDA through their respective
EPCs/Commodity Boards.

                                          iii.Quantum of Assistance:-
Sales-cum-Study Tour(s) abroad:-
MDA would be limited to 90% of the actual fare for SSI Exporters and 75% for
other than SSI exporters with upper ceiling of Rs. 60,000/- in all cases for travel in
economy class.
Participation in Fairs/Exhibitions abroad:-
MDA would be available on actual fair in economy class and space rent including
decoration, electricity, water etc. only and would be limited to 90% of the total expenditure on above mentioned items for SSI exporters and 75% for other than
SSI exporters with combined upper ceiling of Rs.90,000/- in all cases.

                                          iv.Number of activities permissible :-
MDA would be provided for a maximum of 3 activities in a financial year, combined both for sale-cum-study tour abroad and participation in fairs/exhibitions abroad subject to the condition that not more than two activities would be allowed in a financial year either in sales-cum-study tour or in participation in fairs/exhibition abroad.
Second activity in a financial year of either of the activities indicated at sub-para (I) above would be permissible only to those exporters who have achieved a minimum 5% export growth in their global exports during the preceding financial year. One additional sale-cum-study tour or participation fairs/ Exhibition in Latin American Countries (LAC) Region would be permissible without any minimum export growth restriction in a financial year to Status Holder's exporters only.

NOTE : Ministry of Commerce, MDA Section may be approached for other conditions/guidelines, payment terms, documents to be submitted etc. Their Circular No. 1(3)/99-MDA dated 28/4/1999 refers.

Awards to Exporters

Ministry of Commerce gives awards to exporters for their outstanding export performance, under the scheme of National Export Award for export performance. Earlier, a total of 17 Awards including 5 Awards for Small Scale Sector in the form of Trophy were given every year. However, from the year 1997-98 and onwards, the number of awards have been increased to 20, out of which the number of Awards (Trophy) earmarked for small scale sector have been increased from 5 to 8. Upto 8 awards will be given to the exporters in the small scale and cottage sector subject to achievement of normative level of performance by the concerned SSIs and cottage sector units. Out of 8 Awards., one will be given for Khadi & Village Industry.

 

 

    

 

 

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