Krishna Uppuluri has more than 20 years experience as an Engineering, Entrepreneurial and Marketing executive in Digital Media, Enterprise and CAD software industries. Prior to his role as Marketing executive in a few fast growing Silicon Valley startups, Krishna was an Entrepreneur. He was the founder of InterWeave Tech, an Enterprise software company that he grew from scratch to multiple global customer wins in hardware and communications industries. This startup experience motivated Krishna to write a book to help first-time Entrepreneurs. Prior to his own venture, Krishna held engineering management positions at Cadence Design Systems and Daisy Systems. Krishna holds an MS/CS and a BS/EE.
Krishna authored “Engineer to Entrepreneur – The First Flight” to help engineer entrepreneurs quickly learn the basics of business lifecycle including Idea assessment, founding team dynamics, product development, Sales, Marketing and Venture funding. The book is written for people who think like engineers – short book for quick reading, workbook style, with hands-on exercises and sample stories illustrating the concepts.
The ever ideating IITK enthusiasts who had successfully boarded their first flight from an engineer to an entrepreneur were taught the nuts and bolts of taking a raw idea to its first customer. They were made to formulate the blueprint which will provide them with a much needed look ahead in various facets of their business such as the commercial viability of their idea, competition, solution approach, marketing, sales and more.
Target Audience : The boot-camp was intended for those who were interested in learning the process of refining an idea into a blueprint and subsequently a commercially viable business. It was to target those enthusiasts who had a business idea but were confused and didn’t know how to proceed further. It witnessed a participation of 50 shortlisted students divided in 10 teams. Out of the 10 business ideas discussed 5 are being implemented..
Prizes: Most Effective presentation: Rs. 12,500/- , Best Idea: Rs. 12,500/-