Abstract

Effective marketing strategies rely on several factors, including the needs, preferences, and desires of the target market, distribution strategy, strategies employed by the competition, and many other factors. The industry is a shorthand for the other factors that impact the choice of marketing strategies. For instance, marketing strategies in a creative market differ widely from those in a financial marketplace. A different marketing strategy is required in these widely diverse markets. With this context at hand, MBA, IIT Kanpur is excited to welcome Mr. Amitabh Tapadar Executive Director: Marketing, Strategy & Business Development, Unidel Group, on the 40th episode of Webisodes to discuss the topic: 'Marketing Strategies across Business Sectors'.

Mr. Amitabh is a management professional with over two decades of experience in the fields of Marketing, Strategy, New Product Development, Sales, and General Management. He is a full-time PGDM from IIM Ahmedabad and has served in the prestigious Tata Administrative Service for 14 years. He has since served in marquee organizations such as Bajaj Electricals, Pidilite Industries, the Abans Group.