Arun P Sinha
B. Tech (IIT Kharagpur)
Doctoral (Fellow) Program in Management (IIM Ahmedabad

Telephone : +91-512-2597782, 2598265
Mobile : 9335215004
Fax : +91-512-2597553
Email :

“An Educator and Trainer is how I view myself, Mentoring young minds to develop their managerial skill.”
  • My Main Areas of Expertise:
    • Strategy
    • International Business & Cross-Cultural Management
  • And:
    • Financial Accounting & Cost Accounting
    • Managerial Economics
    • B2b Marketing
My Key Professional Activity
  • I have been with I.I.T. Kanpur (Asstt Prof since June 1982, Professor since 1988) where my activities have primarily been twofold:
    a) The offering of Courses in All my above Areas of Expertise, for the MBA and other masters programs, and
    b) Designing of New Programs
  • Spent a one year sabbatical (during 2005-06) with International Management Institute (IMI) Delhi – For teaching MBA students along my areas of expertise

Present Research Involvement
  • Strategy in Small Enterprises in North East India.
  • Workplace spirituality
  • Privatization

Doctoral Research Supervision

  • Development and diffusion of innovations in multi-organizational settings
  • Workplace spirituality (in progress)
  • Strategy in Small Enterprises in North East India (in progress)

  1. Arun P Sinha, Arpita Pandey, Beauti Pagging, Harshad D Nimje, & Vijay Kibe, Is there ‘Pyramid at the Bottom’: Studying a Traditional Micro-Retail Business in Urban India, International Journal of Arts and Sciences Conference, Harvard, Boston, 26-30 May, 2013.
  2. Arun P Sinha, Neeraj Agarwal, and Johnson, B2B Advertising in an Emerging Economy: Rational vs. Emotional Appeals, and Gender Stereotypes, 19th International Business Research Conference, Melbourne, 19-21 November, 2012. 
  3. Arun P Sinha and Rajat Mahajan, An Empirical Study of Business Strategy in Service Firms, International Academy of Business and Economics, IABE-2008 Annual Conference, Las Vegas, 19-22 October, 2009.
  4. Dorendro L and  Arun P Sinha, Strategy Process in the Small Enterprise, 12th Annual Convention of the Strategic Management Forum, IIM Bangalore, 27-29 May, 2009.
  5. Arun P Sinha and Himanshi Vij, Northern India Call Centre Limited, a case presented at 11th Annual Convention of the Strategic Management Forum, IIT Kanpur, 8-10 May, 2008.
  6. Arun P Sinha, Strategy and Structure in the Knowledge Enterprise, National Symposium on Competitiveness in the Knowledge Economy, IMI, New Delhi, 3-4 Nov 2006.
  7. Arun P Sinha, E-Marketing of Tourism in an Emergent Environment: Perceptions of Product Benefits and Barriers, 2004 Academy of Business & Administrative Sciences International Conference, Montreux, June 12-14, 2004.
  8. Arun P Sinha, Negative Side-Effects of ICT, 11th International Forum on Technology Management, Bangalore, 26-28 November, 2001.
  9. The Automotive Industry in the Context of Globalization: Brazil & India, Ivan A Pinheiro and Arun P Sinha, 1999 ABAS International Conference, Barcelona, July 1999
  10. Strategic Disorientation & Stakeholder Apprehension in Organizations 'Awaiting' Privatization: Cases from India, 1998 ABAS International Conference, Budapest, July 1998
  11. Transfer of Computer Technology in India: Case of B-CACHI, Arun P Sinha and S Mathur, Economic & Political Weekly, May 31,1997
  12. APO Survey on Technology Transfer among APO member Countries (Country Report: India), April 1996, in APO Survey Report SUV-02-95, Tokyo, book under publication
  13. Expatriates in Strategic Management, Proceedings of the First International Conference on Expatriate Management, Hong Kong, Nov 1992
  14. Have Indian Firms any Manufacturing Strategy? Lok Udyog, Oct-Dec 1992.
  15. Technical Innovation in Multinational Manufacturing, Proceedings of the Second International Conference on Engineering Management, Toronto, Sept 1989
  16. A Test of the Relationship between Manufacturing Technology and the scope for Innovation, OMEGA, 12,6,1984 pp. 539-46
  17. Innovation in Indian Firms: Myths and Reality, Economic and Political Weekly, Aug, 1983
  18. Transfer of Technology: Towards a Conceptual Framework, Vikalpa, July 1980

  • Changing Ideas in Strategy, Narosa, New Delhi, 2010

Case Studies
  1. Doctor Shanker Builds an Enterprise, (the case of a Ph.D. entrepreneur), 1982
  2. Karma Power Products, (unrelated diversification), 1982
  3. Switchgear Corp. of India (Transfer of Technology, India to Malaysia, through Joint Venture), 1995
  4. Textiles of India, (Successful Transfer of Technology from India to Bangladesh through JV), 1995
  5. Uttampur Eye Hospital, Arun P Sinha and R Varman (responding to Market environment and organizational restructuring in a small family-based organization), 1997
  6. Northern India Call Centre Limited, Arun P Sinha and Himanshi Vij, 2007

Extension Education
  • Coordinator of a 20 week training program on Small Industrial Enterprise Management, offered each year from 1994 to 2000
  • Coordinator of Executive Development Programs, including Marketing of Services, Manufacturing of Competitiveness, Industrial Marketing, Hospital Management and others.
  • Visiting Faculty at Kathmandu, Nepal, during 1997, 1998 and 1999 for offering programs on Marketing and Strategy

Sponsored and Consultancy Projects


  • Project on "South-South" Technology Transfer, Asian Productivity Organization (APO), Tokyo, 1995-96
  • APO program to build Supporting Industry in South Asia, Kathmandu, 1996-97


  • Project on Marketing Strategy and organizational development of an Eye Hospital, 1997.
  • Market Image, Market Potential and Strategy for a private General Hospital in Uttar Pradesh, 2000
  • Building Strategy for a Technology Trading organization, 2006.


Institution Building Role

Head, Department of Industrial & Management Engg (IIT Kanpur), Jan 1995 - Dec 1997