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Email: krjiten[AT]iitk.ac.in
Office Phone: 0512-259-2161
Specialization
Marketing
Research Interest
Brand Management, Consumer Psychology, Brand Communities
Homepage
Kumar, J. (2019). How psychological ownership stimulates participation in online brand communities? The moderating role of member type. Journal of Business Research, Vol. 105, pp. 243-257.
Office
Department of Management Sciences IIT Kanpur, Kanpur 208016
Office Phone: 0512-259-2161 (O)
