2.4 ESHAN SADASIVAN
I am the Founder and CEO of PROSOC Innovators Pvt. Ltd. and also a PhD student of Design Programme, IIT Kanpur. As a Product Designer, I believe in designing innovative products and services of social importance to solve the problems faced by society and environment. As a PhD student of Design Programme- IITK, I am trying not only to build the eco-system required for my products to succeed in the market but also to empower people at the bottom of the pyramid through my start-up social enterprise.
Prof. Shantanu Bhattacharya
Prof. Mainak Das
Year of Joining
Design and development of a study companion for rural students in India
Go to Schedule ↑
Keywords: Basic Education, Infrastructural Facilities, Product Design, Proper sitting posture, School bag, Study table, User research, User testing, Iterations, User feedback, Concept generation, Pilot project, production line, supply chain, marketing, sales, business development, unit economics, networking, social change.
Many schools in rural India lack basic infrastructural facilities. Students donâ€™t have proper chairs to sit on and proper desks to write on. Children in these schools sit on the floor with their backs hunched for long hours. This leads to backache, bad posture, poor eye sight and bad hand writing. To solve this problem a product named DESKIT has been designed and developed. DESKIT is a writing companion for students to aid in comfortable writing and assisting to maintain proper and comfortable body posture. This paper emphasizes on the product development process of DESKIT involving user research, ideation, conceptualization, prototyping, user feedback, finalizing the design and user testing. The stages of commercialization of the product involving different aspects like protecting the IP rights, having a Trade Mark registration, setting up the production line, optimizing the unit economics, ensuring quality of production, marketing, networking and meeting the sales targets with a vision to create social change and motivate underprivileged students are explained by considering the growth stages of a start-up social enterprise.